It's all about the "brand".

Corus revamp includes 53 layoffs
Canadian broadcaster offers 'focused' changes
By TAMSEN TILLSON
From VARIETY.com

TORONTO -- Toronto-based Canadian broadcaster Corus Entertainment issued 53 pink slips Tuesday as part of a streamlining process that began in July.

Changes include the merger of Corus' interactive team with Nelvana Studios, its animated division; cuts to broadcast and post-production departments; and the combining of acquisitions and original production at the pay channel Movie Central and its Corus Kids division.

In addition, the company's ad sales group has been retooled with the creation of a "platform innovation team" and a post, VP of non-linear business development, as well as the merger of kids' ad sales teams.

"These changes ensure a strong, brand-focused approach for creating superior content for audiences across all platforms," said a release from the company, whose cable channels include YTV, Treehouse, W Network, and pay channel Movie Central, as well as radio interests.

A publicly listed company, Corus is controlled by the Shaw family, which owns Shaw Communications, Canada's second-largest cabler.